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Brand Co-Creation in Tourism and Hospitality

Vertaisarvioitu
Avoin saatavuus
DOI
10.1201/9781003336228-1
Rather, Raouf Ahmad; Rehman, Mohsin Abdur; So, Kevin Kam Fung; Ramkissoon, Haywantee
Apple Academic Press Inc.2023 Julkaisujen tiedon ikoni

Dealing with discrepancies of a brand in change: recomposition of value

Vertaisarvioitu
Avoin saatavuus
Norrgrann, Anu; Saraniemi, Saila
Edward Elgar2022 Julkaisujen tiedon ikoni

A Conceptual Analysis of Labels Referring to Brand Co-Creation

Vertaisarvioitu
Avoin saatavuus
Tähtinen Jaana, Suomi Kati
Edward Elgar Publishing2022 Julkaisujen tiedon ikoni

Branding and Co-Creation in Emerging Tourist Destinations: A Content Hotel Website Analysis

Vertaisarvioitu
DOI
10.1201/9781003336228-4
Woyo, Erisher; Rehman, Mohsin Abdur; Rather, Raouf Ahmad
Advances in Hospitality and Tourism book series2023 Julkaisujen tiedon ikoni

Brand co-creation in multichannel media environments A narrative approach

Vertaisarvioitu
DOI
10.1080/16522354.2019.1596722
Bange, Saara; Moisander, Johanna; Järventie-Thesleff, Rita
Journal of Media Business Studies2020 Julkaisujen tiedon ikoni

The roles of business partners in corporate brand image co-creation

Vertaisarvioitu
DOI
10.1108/JPBM-01-2016-1089
Törmälä, Minna; Saraniemi, Saila
Journal of product and brand management2018 Julkaisujen tiedon ikoni

Creating Customer Value-in-Use Based Experience in the Tourism Industry: A Conceptual Framework

Vertaisarvioitu
Avoin saatavuus
DOI
10.1201/9781003336228-7
Rehman, Mohsin Abdur; Muhammad, Shoaib; Rather, Raouf Ahmad
Advances in Hospitality and Tourism book series2023 Julkaisujen tiedon ikoni

Dealing with discrepancies of a brand in change : recomposition of value and meanings in the network

Vertaisarvioitu
Norrgrann, Anu; Saraniemi, Saila
Edward Elgar2022 Julkaisujen tiedon ikoni

How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.techfore.2021.120952
Nadeem, Waqar; Tan, Teck Ming; Tajvidi, Mina; Hajli, Nick
Technological forecasting and social change2021 Julkaisujen tiedon ikoni

Conceptualising SME brand co-creation

Vertaisarvioitu
Avoin saatavuus
DOI
10.1111/ijmr.12391
Juntunen, Mari
International journal of management reviews2024

Brand Co-Creation in Tourism and Hospitality

Vertaisarvioitu
Avoin saatavuus
DOI
10.1201/9781003336228-1
2023

Dealing with discrepancies of a brand in change: recomposition of value

Vertaisarvioitu
Avoin saatavuus
2022

A Conceptual Analysis of Labels Referring to Brand Co-Creation

Vertaisarvioitu
Avoin saatavuus
2022

Branding and Co-Creation in Emerging Tourist Destinations: A Content Hotel Website Analysis

Vertaisarvioitu
DOI
10.1201/9781003336228-4
2023

Brand co-creation in multichannel media environments A narrative approach

Vertaisarvioitu
DOI
10.1080/16522354.2019.1596722
2020

The roles of business partners in corporate brand image co-creation

Vertaisarvioitu
DOI
10.1108/JPBM-01-2016-1089
2018

Creating Customer Value-in-Use Based Experience in the Tourism Industry: A Conceptual Framework

Vertaisarvioitu
Avoin saatavuus
DOI
10.1201/9781003336228-7
2023

Dealing with discrepancies of a brand in change : recomposition of value and meanings in the network

Vertaisarvioitu
2022

How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection

Vertaisarvioitu
Avoin saatavuus
DOI
10.1016/j.techfore.2021.120952
2021

Conceptualising SME brand co-creation

Vertaisarvioitu
Avoin saatavuus
DOI
10.1111/ijmr.12391
2024